Paul's paintings are informed by his brand identity design background In London and Paris. His style - effectively that of an identity design system made manifest through a different medium (acrylic on canvas). His content - branded products of either the 'inanimate & shoppable' or 'human & famous' variety (the latter perhaps the ultimate expression of branding within our celebrity culture driven 21st century).

Living and working from a large loft space in Royal Leamington Spa Paul splits his time between the studio, meetings in the capital and (lots of) cafes. With The Cotswolds on his doorstep and links to Lombardy he is never short of visual stimulation.

His work is mostly acrylic on canvas and painted on a large scale - 1.5m sq being his format of choice. This ensures impact even when shown individually. That said, and again drawing directly on his identity system background, Paul normally envisions his paintings in series of three, four or more. This not only ensures that the subject is contextualised and allowed to breathe, it achieves significant visual impact. Indeed, his brand identity background is recognisable throughout his work. It influences every aspect - from core visual references of black keylines, solid flat vibrant colour plus the strategic use of cropping and white space. As with all identities this morph and develops.